New Product Introduction (NPI)

Creating a new product or developing a new product category is an inevitable part of any business that intends to grow, and strategizing for the new product introduction and development is the key to launching it successfully. 

Synerga provides supportive assistance to lead manufacturers of end products from different walks of industry in framing the right strategy to introduce new products, and our proven methodology and tactical approach makes it happen for our clients all these years. 

Stages of our New Product Introduction process

  • 1. Need Analysis 

    Any new innovative approach requires a solid start, and the same applies to NPI, in the first step, we analyse the need to introduce the new product and what will be the purpose it is about to resolve? 

  • 2. Clarity in Roles 

    It is essential to define the roles of contributing elements involved in developing the new product, hence Synegra ensures to carry out the detailed groundwork to define the roles of elements that contribute to the development of a new product. 

  • 3. Setting targets for quality and cost 

     A completely futuristic approach where we estimate the quality standards that need to be met for the new product to get developed, and also it involves the estimation of the cost to be spent on it.

  • 4. Feasible Implementation methods 

    We always frame feasible implementation methods within the estimated cost to develop the product. 

  • 5. Back-up plans 

    Synegra proactively creates backup plans in creating the NPI successfully at any cost. 

Stages of our New Product Introduction process: 

1. Need Analysis 

Any new innovative approach requires a solid start, and the same applies to NPI, in the first step, we analyse the need to introduce the new product and what will be the purpose it is about to resolve? 

2. Clarity in Roles 

It is essential to define the roles of contributing elements involved in developing the new product, hence Synegra ensures to carry out the detailed groundwork to define the roles of elements that contribute to the development of a new product. 

3. Setting targets for quality and cost 

 A completely futuristic approach where we estimate the quality standards that need to be met for the new product to get developed, and also it involves the estimation of the cost to be spent on it.

4. Feasible Implementation methods 

We always frame feasible implementation methods within the estimated cost to develop the product. 

5. Back-up plans 

Synegra proactively creates backup plans in creating the NPI successfully at any cost.